The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Home Depot, 6/7 — Find the Right Gift for Father's Day — Shop The Home Depot
I'm always hunting for new and creative email tactics. But coming across this email reminded me that creativity shouldn't diminish functionality. In this email, Home Depot uses a pegboard as the background for their preheader and footer text. It's clever, fresh, on brand—and, unfortunately, makes the text really difficult to read. Focus on creative that enhances functionality, or at least doesn't harm it.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Art.com, 6/7 — Last Chance: Pin your faves, then shop & SAVE up to 30%!
J. Crew, 6/7 — If it ain't broke... [promoting broken-in tees]
Norm Thompson, 6/7 — People will ask if you've lost weight. FREE SHIPPING! [promoting tummy-control pants]
Lands' End, 6/7 — Dad's secret revealed! He DOES like to shop - with our Gift Card...
Lowe's, 6/7 — Thinking About Father's Day Yet? We Are.
Buy.com, 6/7 — SHOP NOW and find Dad the perfect gift | FATHER'S DAY is JUNE 17th
Brookstone, 6/7 — Customer favorites Dad will love...
Ralph Lauren, 6/7 — Find The Perfect Gift For Father's Day
Linens-N-Things, 6/7 — Dorm Decor Deals | 79.99 Twin XL Comforter Set
Hallmark, 6/7 — Celebrate June with ideas from Hallmark & our favorite bloggers
Sephora, 6/7 — Not one. Not two. But THREE free gifts.
Toys "R" Us, 6/7 — NEW! Toys"R"Us Pets Dog Toys exclusively at PetSmart! Plus, Save 15% on Your PetSmart Purchase!
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