This summer Thomson Airways is allowing young holidaymakers to check in their teddies before they climb onto the plane.
The bears can be registered prior to flying and will be given a special boarding pass which can be exchanged for a VIB: "Very Important Buddy" tag at the gate.
The lost property office at Gatwick Airport receives up to 30 lost teddy bears and assorted cuddly animals every month and this new scheme is to help ensure that children take extra care and do not lose their favourite toy.