Lego Company (Name and course code (name of institution (Name of Department (student name (Code (instructors Name25 September 2008IntroductionIn any supermarket, shop, holiday camps, schools and homes of children and adolescents are seen playing with toys. Many companies are bound to develop toys and this one is the one and only Lego. Billund, Denmark is home to the Lego company that was incorporated in 1944, but was launched in 1932 by Ole Kirk Kristiansen, who was a carpenter. This company manufactures toys and play equipment for girls and
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boys of different age groups. Currently, the company has an approximately 8, 800 employees with annual sales of 2 billion worth of games, toys and children's vehicles, which form a collection of 3944 varieties (Venkat, 2004. 54The Lego Group is a consortium of 45 companies that distribute toys to over 133 countries worldwide. The company is outsourcing their services according to their ability in different regions Therefore, to achieve this level of success, there are terms or conditions that society has embraced. Therefore, the corporate culture of the company strategies, innovation, ideas and production, and the challenges faced by Lego are analyzed and discussedCompany StrategiesThe strategy of the company is to become a brand driven, which means they take up and strengthening the company name and the idea of the construction. Previously, this method had been lost when the company was pursuing individual product lines, agreements volatile and sub-brands (Richard, 2005, 14 -. 15Therefore corporate branding has allowed the company to values that are both articulated focus of what the LEGO brand is providing opportunities and new product development and services. This has enabled the company to change the tangible artifact of the ideas that are behind the artifact, whose beliefs was their company values and mission. In addition, the integrated marketing approach is adopted in promoting the sales of the product by passing it to the mission of culture CultureThe companyCorporate the Lego company is based on the development of games and toys that form bricks. The cornerstone of the company is the development of a combine harvester that can be played by assembling pieces of elements to form a unique design. Belief in enterprise value or quality of products and it shows from the company motto Only the best is therefore right, society is based on the heritage brick resulting in the creation of business playsThe beliefs that the company is dedicated to the production of specific products:. toy bricks Furthermore, this device helps preserve important product quality and ensures innovation and creativity in expanding the compatibility and usability of the provision and development and research productsIdea productionThe market gives the idea that the product should be developed. study market is through the identification of the market and new market developments are recognized. In addition, designers in direct contact with the market through the summer …
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